Mai Phuong established a company to sell T-shirts, with all profits dedicated to charitable purposes. A significant portion will contribute to the Miss World organization's charity fund, while the remaining profit will be used for Mai Phuong's charity projects in Vietnam.
The profits from the products will be primarily allocated to support urgent cases, individuals with serious illnesses, and families in difficult circumstances. The project also sets the foundation for future development by providing scholarships and introducing employment opportunities for those in need.
The products from the project will utilize environmentally friendly materials in line with the "sustainable fashion" trend to protect the environment.
Collection 1: Beauty with a Purpose Collection
Bears the slogan of Miss World, as a commitment from Mai Phuong to customers. This is a non-profit product, all profits will be contributed to her charity projects.
Collection 2: Saigon's Culture
In this collection, I want to portray the cultural features of Saigon, the land where I live.
“Phin”: a shirt with a filter coffee combined with a stool, typical of Saigon.
“Skateboard”: shirt with skateboard motifs, a favorite sport among young Saigonese, clearly showing youthful dynamism
“Mike Fun”: is the nickname that fans gave me, I want to use the name given by people who love me to spread this project.
Xmas Collection
Collection Lunar New Year
Holding a hands-on approach, Mai Phuong takes charge of the YAKO charity project to inspire the younger generation to collectively build and develop volunteer campaigns for the community.
Mai Phuong is involved in every operational aspect, from designing models and selecting fabrics to packaging, shipping, and selling products on social media and in workshops.YAKO, initiated by Mai Phuong, has garnered significant attention and support from a diverse audience, including celebrities.
Miss Vietnam 2020 Do Thi Ha, Miss Vietnam 2018 Tran Tieu Vy, and CEO Pham Kim Dung in YAKO's shirts. 
Mai Phuong and Pham Thoai - one of the top content creators in Vietnam
Miss Vietnam 2022 Thanh Thuy, Top 3 Miss World Vietnam 2022 Phuong Nhi - Mai Phuong - Bao Ngoc and Vietnamese famous actress Van Trang. Beyond being an immediate charity project, Mai Phuong envisions transforming YAKO into a long-term fashion brand for the youth. Every person purchasing YAKO products contributes to Mai Phuong's mission of helping those in need.
Until now, YAKO has sold over 5000 t-shirts and spent 23.000 USD in the past few months to do our charity projects. This number will increase day by day because our team will never stop working and trying. By that, we can come up with more charity projects and campaigns that can help more people.
