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Karolina Bielawska promotes Annual Dementia Fundraiser

Miss World 2022, Karolina Bielawska promoted the ‘Gems for Generations Annual Dementia Fundraiser,’ during her visit to Singapore. MUS Zenith Affair jewellery retailer founder, Esther Ho joined Karolina in the promotion. One hundred percent of the proceeds from the Gems for Generations Charity Auction Gala Dinner goes to ‘Dementia Singapore’. Furthermore, part of the proceeds from MUS Zenith Affair jewellery purchases, throughout November, go to Dementia Singapore. Esther has been raising funds annually, since the inception of MUS Zenith Affair in 2019.

MUS Zenith Affair Founder, Esther Ho and reigning Miss World, Karolina BielawskaMUS Zenith Affair Founder, Esther Ho and reigning Miss World, Karolina Bielawska

Dr Ang Peng Chye - Chairman of Dementia Singapore revealed,

“In Singapore, there are an estimated 100,000 people living with dementia and this number is rising every day. We are very encouraged by organisations like MUS Zenith Affair. They do not simply focus on the glitz and glamour of their business but are proactively giving back to society and helping the less fortunate.”

Karolina said,

“We all know someone affected by Dementia and it’s devastating effects on the lives of so many. It’s an honour to join Esther and play my part in focussing attention on those who are suffering so terribly.”

Karolina and Esther’s efforts were rewarded, with the charity auction gala dinner raising a record total of $210,000. The successful evening was held on November 9, at the Raffles Hotel, where the MUS Zenith Affair store was founded.

The Dementia Singapore Organisation expressed their gratitude,

“Once again, our heartiest thanks to MUS Zenith Affair for their generosity and support! This amount will go a long way towards Dementia Singapore and bolstering our programmes, services and initiatives for our clients and the wider dementia community.”

Well done to all the MUS team on this magnificent result for Dementia Singapore!