Ema Helena Vičar is 23, hails from Zagreb, and is currently living in Monaco, where she is pursuing a master’s degree in Luxury Brand Management

Ema Helena Vičar from Zagreb was crowned Miss World Croatia 2025, becoming the 30th titleholder in the country’s history. With this victory, she earned the right to represent Croatia at the 73rd Miss World Final, set to take in 2026, when Miss World will celebrate its 75th Anniversary.

“I want to motivate young women to believe in themselves, invest in knowledge, and stay authentic regardless of pressures,” said Ema Helena after receiving the crown.

The 23-year-old currently lives in Monaco, where she is pursuing a master’s degree in Luxury Brand Management at the International University of Monaco. She holds a bachelor’s degree in International Business from Libertas University and also graduated from Experta Business School, specializing in public relations and digital marketing.

A passionate entrepreneur, Ema Helena is the founder of her own fashion brand, which blends sustainability, aesthetics, and entrepreneurship. She is also a member of an entrepreneurship and volunteer club, participating in projects focused on social responsibility.

In her free time, she stays active through Pilates and cheerleading, and in the past, she practiced dance and gymnastics.

Ema Helena was crowned by Tomislava Dukic, who represented her country at the 72nd Miss World Festival, earlier this year, in Telangana, India. 

Congratulations! 

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