Antsaly Rajoelina's Beauty With A Purpose is focused on defending and raising the voices of the minors victim of sexual violence.

Her project is not only important for her because it's a taboo subject in Madagascar but it is also dear and close to her because she experienced it herself when she was a child.

As the ambassador of "Run & Bike" which is a solidarity race created by TAO Association, to fight against rape and to raise awareness so that the ice will be broken.

Her family joined her, as they always do during the first edition she participated, to show not only their support for her but also to show their devotion to the same cause.