Do you know why the letters (CBE) often appear next to the name of Júlia Morley, CEO of Miss World? This acronym stands for Commander of the British Empire, a prestigious award given by the British government to individuals who have made exceptional contributions in various fields such as philanthropy, public services, arts, science, and technology, among others. Júlia Morley received the CBE award in 2022 in recognition of her humanitarian work through the Beauty with a Purpose program, which she created in 1972. The idea behind Beauty with a Purpose is to encourage Miss World participants to use their platforms to promote social and philanthropic projects, helping underprivileged children and disadvantaged communities around the world. To give you an idea of the importance of this award, Sir Winston Churchill, one of the most iconic British prime ministers, received the CBE in 1953 in recognition of his exceptional service to the nation, especially during World War II. Since its creation, the Beauty with a Purpose program has transformed lives and forever changed the concept of beauty pageants. It has raised over 1.3 billion dollars for projects that have benefited children in more than 142 countries. The initiative has not only raised funds for noble causes but also helped shift attention away from the superficial side of beauty pageants, highlighting the importance of community action and service to humanity. Our deep admiration and respect to the CEO of @missworld, who inspires us every day to do good and act with ethics and responsibility.