Miss World Greece, Mikaela Kasari, has launched her Beauty With a Purpose project in partnership with Nosilia, a Greek nonprofit organization dedicated to supporting patients, families, and caregivers facing serious health challenges. Through information, guidance, emotional support, and practical resources, the organization works to improve the quality of life of both patients and those who care for them.

Kasari’s project centers on family caregivers, recognizing the critical role they play in supporting loved ones through difficult health journeys. The initiative has as it goal to raise awareness of the emotional, physical, and financial challenges caregivers often face while promoting the services and resources available to assist them.

The cause is personal for Kasari, who recently lost her father following a serious illness. Drawing from her own experience, she said the journey gave her a greater understanding of the resilience, sacrifices, and strength required of caregivers and inspired her to dedicate her project to ensuring they receive greater recognition and support.

As part of the initiative, Kasari is working with Nosilia to raise awareness through media appearances, social media campaigns, and community activities. She is also helping share educational resources for caregivers and families, participating in public awareness campaigns, and supporting community programs designed to assist those providing care.

In the coming weeks, Kasari plans to visit patients and their caregivers personally, spending time with families and presenting gifts as a gesture of appreciation. The gifts will include inspirational books, flowers, beauty and self-care products, and other items intended to offer comfort, encouragement, and recognition to those who dedicate themselves to caring for others.

“I believe that caregivers are often the invisible heroes behind every patient’s journey,” Kasari said. “By giving them a voice and increasing public awareness, we can help build a more compassionate and supportive environment for those who dedicate themselves to caring for others.”