Hasset Dereje, Miss World Africa and first runner-up at the 72nd Miss World Festival, has been appointed Youth Champion and Ambassador for UNFPA Ethiopia.

Announcing the news, Dereje said she was stepping into “something bigger than myself,” describing the role as a responsibility to stand for women, young people, and voices that deserve to be heard, protected, and empowered.

Her new position with the United Nations sexual and reproductive health agency will see her support awareness campaigns and community engagement in areas including sexual and reproductive health and rights, gender equality, and youth development.

Dereje said the mission is about challenging harmful social norms and showing up where support is needed most across communities.

The appointment comes during a strong year for the Ethiopian titleholder, who earned continental honors at Miss World and has continued to use her platform to make a difference in society.

Calling it “only the beginning,” Dereje thanked UNFPA Ethiopia for its trust as she begins the next chapter of her public service work.