As part of its 75th anniversary celebrations, Miss World is honoring outstanding Beauty with a Purpose winners whose projects created lasting social impact and worldwide inspiration. Among them is Natasha Metto, winner of the 2010 Beauty with a Purpose Award, recognized for her groundbreaking work combating jigger infestations in Kenya.

Miss World Kenya was announced as the 2010 winner ahead of the 60th Miss World Final in Sanya, China. Natasha earned the award for her commitment to addressing the jigger epidemic, a parasitic infestation that primarily affects children living in areas with poor sanitation and dusty environments. Working alongside former Miss Kenya Cecilia Mwangi (2005), Natasha dedicated her time to educating communities, raising awareness about prevention, and providing treatment to those already affected.

Her advocacy received further global attention in 2011, when Miss World 2010 Alexandria Mills, accompanied by Julia Morley CBE, Miss World Africa Emma Wareus, and second runner-up Adriana Vasini, completed a four-day visit to Kenya in support of the Anti-Jigger Campaign.

Natasha Metto received a £10,000 Beauty with a Purpose grant, which was directed toward treatment programs and education initiatives. During the visit, the Miss World team actively participated in washing children’s feet using a potassium permanganate solution, a proven method that, when combined with improved living conditions over a two-week period, helps prevent reinfestation.

Beyond direct medical intervention, the campaign also highlighted the environmental factors linked to jigger infestations. The Miss World delegation visited Karura Forest, where they took part in a tree-planting ceremony, reinforcing the connection between environmental preservation and public health. Deforestation and dusty conditions are known to increase the prevalence of jiggers, making environmental action a key component of long-term prevention.